Resources Library by ANA

Why modernist media solutions are failing in a post-modern world

This paper demonstrates that harmonisation is no longer valid given the fragmentation and subsequent reconstruction of conventional media around a new media hub, the Internet. It argues that harmonisation is a modernist concept fumbling around in a...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Richard S. Wilson

October 20, 1998

Kidscope

Kidscope provides a rapid response to the need for knowledge and understanding of children and their behaviour. The project monitors trends and looks at the ways these changes will alter the lives of kids now and in the future. In addition the study...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Karen Fraser

October 22, 1997

Theorizing interactivity

There have been a large number of conflicting working models and assumptions proposed for interactive media, suggesting that there are problems in the way we conceptualize interactivity in general. Work in interactive media, including research,...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Peter Harris

June 15, 1997

Electronic publishing

The paper describes the work that has been carried out in the field of electronic new media auditing by the Audit Bureau of Circulations, ABC //electronic and the International Federation of Audit Bureaux of Circulations (IFABC).

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Richard Foan

June 15, 1997

Online users

The purpose of this paper is to make an appraisal of the new questions that are being raised by on-line services with regard to the measurement of their audience and site visits. It will also aim to provide concrete answers in terms of systems,...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Marie Marchand

January 1, 1997

Internet, the meeting place

This paper describes the authors’ point of view about the importance of Qualitative Research in terms of creating new analysis tools for the understanding of the Internet consumer. The paper also describes the major findings about this issue...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Authors: Carlos Liz, Rui Almeida

January 1, 1997

Will this kill that?

Will new on-line media - particularly Internet-based ones - forever change the way we communicate? Will they forever change commercial communications such as advertising? Who will benefit, who will loose? How may marketing and research be affected?...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Philippe Boutié

September 1, 1996

Online services

The paper discusses the importance of new media "online" in respect to market research and describes the problems of conducting surveys for collecting media data with the use of online services. The differences between online- and offline research...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Wolfgang Bogner

Company: Target Group GmbH

September 1, 1996

Virtual buying

The great development of the multimedia technologies in this decade scams to impose a real revolution on our environment and on the relationships among manufacturers, retailers, and consumers. New frontiers arc opening in front of us due to the tied...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Gaetano Giannetto

Company: Nielsen

June 15, 1995